Toto

Dog Wellness App UX/UI

Toto is a smart wellness collar designed to help pet owners better understand their dog’s health and behavior. The collar tracks key wellness indicators such as sleep cycles, heart rate, activity levels, body temperature, stress signals, eating patterns, and behavioral changes. It seamlessly connects to the Toto mobile app, where all data is presented in a clear, intuitive interface, allowing owners to monitor their dog’s well-being in real time.



  • Many pet owners want deeper insight into their dog’s health but lack tools that translate complex biometric data into meaningful information. Existing pet trackers often focus only on activity, offering limited insight into overall wellness. The challenge was to design a system that not only captures multiple health signals but also connects to an app that makes this information simple, actionable, and easy to understand.

  • Pet owners increasingly treat their animals as family members and are motivated to monitor their health more closely. However, raw data alone does not provide reassurance or guidance. By connecting the collar to an app that transforms wellness metrics into clear patterns and visual insights, the product helps owners recognize changes in behavior and make more informed decisions about their pet’s care.

  • The Toto system combines a smart collar with a dedicated mobile app that translates health data into easy-to-understand insights. The app organizes information across multiple screens, tracking sleep, activity, stress, and behavioral patterns over time. By connecting the collar to a thoughtfully designed digital experience, Toto creates a complete wellness platform that keeps owners informed, engaged, and closely connected to their dog’s health.


Scope of work:

+ UX/UI

+ Creative Strategy

+ Branding

+ Naming

+ Art Direction

+ Branding

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