The Twisted Tale

The Twisted Tale of the Pretzel is a coffee table book that explores how the pretzel evolved from a sacred monastic bread to a modern street food icon. Through storytelling, imagery, and historical context, the book traces the cultural journey of the pretzel across centuries and continents. Designed as both a visual and tactile object, it celebrates the pretzel as a symbol of tradition, migration, and everyday joy.



Pretzel Coffee Table Book

Scope of work:

+ Publication Design

+ Art Direction

+ Advertising

+ Naming & Logo

+ Conceptualization

+ Creative Strategy